Return on Investment Calculator

Enter the investment revenue

Enter the investment costs

About Return on Investment Calculator

What is ROI in simple terms?

ROI is a mathematical formula that investors can use to assess their investments and determine how well one investment has fared in comparison to other assets. An investor's benefit in relation to investment cost is determined using this financial ratio. It is most frequently calculated by dividing net revenue by the investment's initial capital cost. The advantage accrued increases as the ratio rises. The most common way to display ROI is as a percentage. Although the formulae are fairly easy to understand and use, ROI is frequently applied inside particular departments and can be utilised for purposes other than calculating a company's overall profitability.

How do you calculate return on investment (ROI)?

There are numerous alternative ROI formulae, all of which are equally valid but are applied in various situations. As long as you have the numbers prepared, calculating your return on investment is rather simple. Divide the amount you received from an investment—often referred to as the net profit, or the cost of the investment minus its current value—by the cost of the investment, then multiply the result by 100 to determine return on investment. A percentage should be used to show the outcome. Here are two other ways to display this formula:

ROI = Net Income / Cost of Investment


ROI = Investment Gain / Investment Base

What is a good ROI?

Depending on the investment, a good ROI can mean several things. For instance, the ROI for a business investing in equipment is increased productivity. However, marketing expenditures ought to result in increased sales. The return on investment (ROI) you seek from an investment in a new factory will be different from the ROI you anticipate from your search engine optimization activities. Your business and sector will determine this. 15% is typically seen as favourable if you're an investor. It is 118% for digital marketing. As you can see, there may be some significant variations. Since there is no overall good ROI measurement, you shouldn't just aim for a number you chose at random; instead, you should be familiar with the norms in your market and proceed from there.  It's excellent to start with a healthy double-digit ROI, and if you find high % ROIs, you should try to figure out how to magnify and extend those impacts.

What is ROI example?

Consider a person who invested $90 in a business venture and added $10 to their investment for research. The entire cost to the investment would be $100. The venture's net earnings would be $200 if it brought in $300 in revenue but spent $100 on personnel and administrative costs. ROI would be calculated as $200 divided by $100 using the formula above, yielding a quotient, or response, of 2. The quotient should be multiplied by 100 to convert it to a percentage, as ROI is typically stated as a percentage. The ROI on this particular investment is therefore 2 times 100, or 200%.

Contrast it with a different illustration: An investor invested $10,000 in a project without paying any fees or related costs. The business made $15,000 in net earnings. The financier earned $5,000. Compared to the $200 in net profits made in the first scenario, it is much greater. The ROI offers a another perspective, though: The ratio of $15,000 to $10,000 is 1.5. That produces a ROI of 150% when multiplied by 100. Despite the fact that the first investment approach brought in less money, the greater ROI shows a more profitable investment.

What are Benefits of ROI?

ROI, which has several advantages, is the most straightforward way to calculate the profit margin from an investment. Simple to calculate aids in estimating prospective future returns. assists in setting objectives for active and future initiatives and departments. both specialists and non-experts can understand it. efficient for determining project success. can provide you with clear numbers to assist you make decisions about various investment opportunities. can be used to compute or contrast historical returns. ROI may be quite important when making investment decisions because it can show you where to focus your money and where not to for the most profit. For instance, a poor ROI can necessitate a significant adjustment. To make sure you're inside a good range, you should always evaluate what the average is in your business.

What are limitations of ROI?

Calculating your ROI can give you a lot of financial insight, but using it to judge the performance of your company has several drawbacks. Since your firm's cash flow is not directly represented in your ROI, it may not always be possible to fully or accurately assess the financial health of your company using ROI alone. You must have a clear grasp of your projected business expenses in order to calculate a ROI accurately. ROI may be erroneous if you don't currently have precise figures for anticipated costs or if the statistics used in your calculation are uncertain, such as fluctuating interest rates. ROI merely gauges a project's financial performance. Although purchasing new laptops for your staff might not improve revenue, it might make them happy and increase productivity. Depending on the ROI formula applied in the computation, a ROI calculation will vary between two people. The property estimate described in the example section can be used by a marketing manager without taking other expenses like maintenance charges, property taxes, sales commissions, stamp duties, and legal fees into account. The genuine ROI, which takes into account all potential expenses incurred when each investment increases in value, is what an investor needs to consider.

ROI is a statistic for assessing the effectiveness of an investment that is clear and simple to calculate. This frequently used calculation enables you to compare investment possibilities side by side. However, since ROI does not take risk or time horizon into consideration and necessitates an exact measurement of all expenditures, it cannot be the only indicator investors use to make decisions. When assessing an investment, using ROI might be a smart place to start, but don't stop there.